Conversations on South Asia with Nicole Karapanagiotis
December's "Conversations on South Asia" event with feature Nicole Karapanagiotis (Rutgers, Camden) and "Branding Bhakti: Krishna Consciousness and the Makeover of a Movement."
From the publisher's website:
In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities.
Register to attend: https://dartgo.org/conversations-karapanagiotis
More details forthcoming.
The "Conversations on South Asia" series is sponsored by the Bodas Family Academic Programming Fund, the Asian Societies, Cultures, and Languages Program, and the Department of History at Dartmouth College.
All are welcome.