Today, the International Society for Krishna Consciousness (ISKCON) runs over five hundred centers, dozens of vegetarian restaurants, thousands of local meeting groups, and has millions of followers around the world.

How has ISKCON employed marketing techniques that include mantra lounges, yoga studios, meditation retreats, and work-life balance programs to attract devotees in Philadelphia and New York? What has it done to rebrand the movement and to recast its message to build a global community of followers?

Nicole Karapanagiotis (Religion and Philosophy, Rutgers University-Camden) explores these questions in Branding Bhakti: Krishna Consciousness and the Makeover of a Movement (Indiana University Press, 2021).

Join us for the next Conversations on South Asia series event on Tuesday, December 7 from 12:15–1:15 pm (EST) to hear the author answer these questions.

Mara Einstein (Media Studies, Queens College) and Reiko Ohnuma (Religion, Dartmouth) will be joining the conversation, moderated by Elizabeth Lhost (History, Dartmouth).

Register online to attend the free webinar.

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Event attendees may use the code SAVE30 to save 30% when puchasing the book from the publisher's website (iupress.org).

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The "Conversations on South Asia" series is sponsored by the Bodas Family Academic Programming Fund, the Asian Societies, Cultures, and Languages Program, and the Department of History at Dartmouth College.

All are welcome.