More Than Just Fun and Games, Apps Drive U.S. Economic Growth (U.S. News & World Report)


[[{“type”:“media”,“view_mode”:“media_large”,“fid”:null,“attributes”:{“class”:“media-image alignright size-full wp-image-1612”,“typeof”:“foaf:Image”,“style”:“”,“width”:“100”,“height”:“100”,“alt”:“U.S. News \u0026amp; World Report”}}]]In this opinion piece for U.S. News & World Report, M. Eric Johnson, the Benjamin Ames Kimball Professor of Science of Administration at the Tuck School, shares his thoughts on how digital apps are impacting businesses.

Johnson explains that round one of mobile applications, or “apps”, was centered on the consumer. “If you include the bustling Android Market, there are one million (mostly) consumer apps out there—everything from games to restaurant reviews—which has created quite a vibrant app economy,” he notes.

Businesses are now riding the second wave of app development. Johnson writes, “From helping factory workers improve safety to tracking large-scale projects, these business apps focus tightly on specific tasks where mobility adds significant value.”

Johnson is also the director of the Glassmeyer/McNamee Center for Digital Strategies at the Tuck School.

Read the full op-ed, published 3/9/12 by U.S. News & World Report.

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