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According to a new study co-authored by researchers at the Geisel School of Medicine, product placement of alcohol brands in movies approved for younger viewers increased from 1996 to 2009, reports U.S. News & World Report.

The researchers said the increased exposure to alcohol could influence teen drinking, notes U.S. News.

While images of alcohol have increased, the study, published in JAMA Pediatrics, found that the amount of tobacco exposure in movies approved for younger viewers has decreased significantly since the 1998 Tobacco Master Settlement Agreement.

Read the full story, published 5/28/13 by HealthDay News via U.S. News & World Report.