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As New York City’s art director, Willy Wong ’99 is in charge of an ambitious campaign to boost the city’s image at home and abroad, writes Steven Heller in The Atlantic.

As chief executive office for NYC & Company, the city’s official marketing, tourism, and partnership organization, Wong oversees the creation of an enormous number of ads and posters about things to do in the city throughout the year—“from cultural institutions to restaurants, less-trodden neighborhoods to iconic landmarks,” Heller writes.

Wong tells The Atlantic, “The work we make strives to evoke the intangible character and unique feeling of the city—its energy, vibrancy, and diversity.”

 

Read the full story, published 9/5/13 by The Atlantic.