Inside Dr. Seuss Inc. (The Wall Street Journal)


The Wall Street Journal writes about the little-known magazine stories of Theodor “Ted” Geisel, Class of 1925, known worldwide as the author and illustrator Dr. Seuss. A collection of Dr. Seuss’ forgotten magazine work, titled “Horton and the Kwuggerbug and More Lost Stories,“ will be published by Random House on September 9, the article notes.

“In the early 1950s, a former ad man and modestly successful children’s book author published a series of illustrated stories for children in magazines like Redbook,” the newspaper notes. “They were short, two-to-three page spreads with stamp-sized drawings and minimal coloring. He hoped to publish them in book form but another project gained steam. While some of the magazine stories eventually made it into a book during his lifetime, others never did.”

Donald Pease, the Ted and Helen Geisel Third Century Professor in the Humanities, chair of Dartmouth’s Master of Arts in Liberal Studies program, and author of the 2010 biography Theodor Seuss Geisel, tells the Journal, “He’s the figure who very early on was responsible for teaching children how to love to read.”

Read the full story, published 8/28/14 by The Wall Street Journal.

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