Quoted: Randall Balmer on Schuller’s Theology and Marketing


“It may be bad theology, but it’s brilliant marketing,” says Professor Randall Balmer in a CNN story about the late Rev. Robert H. Schuller, televangelist and founder of the television ministry ”Hour of Power," and some of his stock phrases, such as, “Turn your hurt into a halo.”

Balmer is the Dartmouth Professor in the Arts & Sciences and chair of the Department of Religion.

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