“Lola, a new direct-to-consumer tampon brand founded by two Dartmouth grads, Jordana Kier and Alexandra Friedman, is on a mission to revolutionize the feminine care category,” writes Forbes magazine. “The NYC-based startup aims to improve a professional woman’s feminine care across her reproductive cycle starting with its convenient and flexible online subscription service, tampon ingredient and design enhancements, transparent business model, and modern packaging. These innovations distinguish Lola from competitors like Tampax, Seventh Generation, and HelloFlo.”
“We want women to feel good about what they’re putting in their bodies and have peace of mind about what’s in their feminine care products,” Kier ’08 and Friedman ’04 tell the magazine.
Read the full story, published 7/23/15 by Forbes.