Image

“Marketing sugary drinks to parents with themes of a healthy lifestyle may introduce doubt in a parent’s mind that these drinks are bad for kids; these messages may convince parents it’s ok to serve sugary drinks to their kids,” says the Geisel School of Medicine’s Jennifer Emond in a Reuter’s story about the way children’s TV markets sugary drinks to parents as nutritious, family-friendly choices.

Emond is an instructor in epidemiology at Geisel.