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“People need to be educated on the benefits and harms, but that’s not what drug ads do,” says Dartmouth’s Lisa Schwartz in a BuzzFeed story about the American Medical Association’s call this week for a ban on direct-to-consumer advertising of medical devices and prescription drugs.

Schwartz is a professor of medicine and of community and family medicine at the Geisel School of Medicine and a professor at The Dartmouth Institute for Health Policy & Clinical Practice.