Image

“These campaigns create a blurriness between marketing and public health messages. People tend to view them with less skepticism, particularly when there is a trusted celebrity spokesperson,” says Dartmouth’s Steven Woloshin in a Vox column about celebrities such as TV personality “Dr. Phil” being paid to advertise pharmaceuticals.

Woloshin is a professor of medicine and of community and family medicine at the Geisel School of Medicine and at The Dartmouth Institute for Health Policy and Clinical Practice.