Quoted: James Sargent on the Alcohol Industry’s Future


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“There’s very strong evidence that underage drinkers are not only exposed to the television advertising, but they also assimilate the messages. That process moves them forward in their drinking behavior,” says the Geisel School of Medicine’s James Sargent in an Examiner story about what the next 10 years will mean for the alcoholic beverage industry.

Sargent is a professor of pediatrics and of community and family medicine at Geisel, where he is also the Scott M. and Lisa G. Stuart Professor of Pediatric Oncology.

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