The CEO’s Role in Business Model Reinvention (Harvard Business Review)


In this article, Tuck School of Business professors Vijay Govindarajan and Christopher Trimble say forward-looking CEOs must harness the power of the past, the present, and the future in the areas of strategy marketing, accountability, and organizational redesign.

Read an excerpt of the article, published in the January-February 2011 issue of the Harvard Business Review.

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