In Pursuit of the Perfect Brainstorm (The New York Times)


[[{“type”:“media”,“view_mode”:“media_large”,“fid”:null,“attributes”:{“class”:“media-image alignright size-full wp-image-1606”,“typeof”:“foaf:Image”,“style”:“”,“width”:“100”,“height”:“100”,“title”:“inthenews-nyt”,“alt”:“The New York TImes”}}]]Corporate America wants help coming up with fresh ideas. Can a new breed of consultant teach companies how to think?  Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business, is quoted in this article on innovation.

Read the full story, published in The New York Times Magazine on 12/16/10.

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