B-School Startups: The Birth of Morphology (Bloomberg Businessweek)


[[{“type”:“media”,“view_mode”:“media_large”,“fid”:null,“attributes”:{“class”:“media-image alignright size-full wp-image-1724”,“typeof”:“foaf:Image”,“style”:“”,“width”:“100”,“height”:“100”,“alt”:“Bloomberg Businessweek”}}]]Kate Reiling had a big idea on a freezing Minnesota night in 2002, when she and some friends stayed home to play board games. They didn’t like their choices on hand, so they invented their own game and had so much fun, Reiling decided to turn it into a business. She joined the Class of 2009 at the Tuck School specifically to develop a business plan for the game, called Morphology. Through her classwork and contacts she made, she successfully launched her business, Morphology Games, in November 2010. Morphology was on several top game lists for the year.

Read the full story, published by Bloomberg Businessweek on 01/31/11.

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