A $300 Idea That Is Priceless (The Economist)


Last year Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business, along with Christian Sarkar, a marketing expert, issued a challenge in a Harvard Business Review blog: why not apply the world’s best business thinking to housing the poor? Find ways to build houses that cost no more than $300. On April 20, 2011, the two authors extended the idea by launching an Open Social Co-creation Contest to meet The $300 House Challenge.

Read the full story, published by The Economist on 04/28/11.

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