Looking for New Ideas? Get Yourself to the Developing World (The Christian Science Monitor)

9/11/2012
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In an interview with News Latitude (published via The Christian Science Monitor), Chris Trimble, an adjunct associate professor of business administration at the Tuck School of Business, says, “Emerging economies are the globe’s high-growth hotspots, and most of the world’s growth over the next two decades will be there. It used to be that you could grow a big corporation at a good clip in just the U.S., Europe, and Japan. That’s not the reality anymore.”

Trimble and Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business at the Tuck School, are the authors of Reverse Innovation: Create Far From Home, Win Everywhere.

The article also highlights a number of innovations at GE, which is headed by Chairman and CEO Jeff Immelt ’78. Immelt, a member of Dartmouth’s Board of Trustees, was an early adopter of the reverse innovation model.

Read the full story, published 9/10/12 in The Christian Science Monitor.

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