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In an article about the tractor company Mahindra USA, Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business, discusses why the company is a viable case study on “reverse innovation.”

Reverse innovation, Govindarajan explains, “is any innovation that is adopted first in the developing world.” He describes Mahindra as one of the “emerging giants, the rising generation of multinationals headquartered in the developing world.” He continues, “The Mahindra USA story can show executives that in the pursuit of reverse innovation’s rewards, one can be both disciplined and flexible.“

Read the full story, published 1/28/13 in The Economic Times.