Why Innovation Uber-Guru Has Written a Parable (The Economic Times)


The Economic Times features a new novella by Tuck School of Business professors Vijay Govindarajan and Chris Trimble titled How Stella Saved the Farm. The book, the Times writes, is a parable “about managing innovation in organizations.”

“We wanted something that would be short, fun to read, with a serious message,” says Govindarajan, the Earl C. Daum 1924 Professor of International Business. “By using animals as characters, we’ve made it into a fantasy, which makes it fun to read.”

Read the full story, published 1/18/13 in The Economic Times.

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