Rebuilding Carnival’s Damaged Brand (CNBC)


[[{“type”:“media”,“view_mode”:“media_large”,“fid”:null,“attributes”:{“class”:“media-image alignright size-full wp-image-1599”,“typeof”:“foaf:Image”,“style”:“”,“width”:“100”,“height”:“100”,“title”:“”,“alt”:“CNBC”}}]]On CNBC’s Boss of All Segments, Sydney Finkelstein, the associate dean for executive education and the Steven Roth Professor of Management at the Tuck School of Business, weighs in on how Carnival responded to the crisis on its Triumph cruise ship and what the company needs to do to restore consumer confidence.

“This is a situation where you couldn’t have a much bigger PR disaster,” Finkelstein tells CNBC. “Everything went wrong.”

Going forward, Carnival must exceed consumer expectations, says Finkelstein. “You can’t prevent every accident, every incident. We all know that. But you’ve got to be able to do something about it once it happens, so that people feel like it won’t happen again.”

Watch the full interview, broadcast 2/15/13 on CNBC.

Office of Communications