“My hope is that it really is the start of accommodating more entry into the industry (because) this is the last chance to think about it in a comprehensive way,” says Golder, a professor of marketing. “An option for the future can be written into this deal. It’s important and healthy for the industry, for any industry, to have at least the threat of entry out there to keep established firms from getting complacent, which is bad for everybody.”
Read the full story, published 8/26/13 by Forbes.