Keller’s favorite was Manning’s role in MasterCard’s “priceless” campaign. “I’m not sure many slam-dunk Hall-of-Fame QBs could be as convincing playing the everyday fan as Peyton,” says Keller, the E.B. Osborn Professor of Marketing. “Very funny…but it really reinforced the ‘priceless’ message and showed how creative that campaign was too. [There were] so many different ways it could be executed,” he tells Forbes. “A real win-win.”
Read the full story, published 1/29/13 by Forbes.