It is important for Microsoft to explain its choice and it must “build up the bona fides of Nadella,” says Paul Argenti, a professor of corporate communication at the Tuck School of Business. “Externally, it’s going to be a very tough sell. I think people are going, ‘This a very disappointing, boring, ho hum announcement,’” he tells the Journal.
Read the full story, published 2/4/14 by The Wall Street Journal.
Another Journal article about Microsoft’s new hire, also published 2/4/14, includes advice from Sydney Finkelstein, the Steven Roth Professor of Management and the associate dean for executive education at Tuck. He suggests that Nadella focus his efforts internally before making any big changes. “With things going in the right direction, you gain more power,” Finkelstein tells the Journal.