Quoted: Kevin Lane Keller on Apple’s New Products


Dartmouth Now takes note when faculty members weigh in on issues of the day. Here is today’s “Quoted”:

“Especially when you have competitors who are doing a lot of innovative things themselves and great advertising, it’s not surprising that Apple doesn’t have the same cachet and coolness that it once did,” says the Tuck School of Business’ Kevin Lane Keller in a Business Insider story about consumers’ reaction to Apple’s new products.

Keller is the E.B. Osborn Professor of Marketing at Tuck.

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