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“They [Sony] had an opportunity here to do something grand by letting the movie be released just in the way it has been released and instead they stalled. … They had to be berated by, of all people, President Obama, and then finally did the right thing. But they lost a huge opportunity here and to me that’s the worst kind of blunder of all,” says the Tuck School of Business’ Paul Argenti in a Fox Business interview about 2014’s corporate communications blunders.

Argenti is a professor of corporate communications at Tuck.