Quoted: Kevin Lane Keller on the World’s Top Brands


Quote of the day logo

“I can see why people have stopped hating them, but can’t see why people would start loving them,” says the Tuck School of Business’ Kevin Lane Keller about Microsoft in a Forbes story about 2015’s most valuable brands.

Keller is the E.B. Osborn Professor of Marketing at Tuck.

Written by
Office of Communications