Quoted: Praveen Kopalle on Marketing in the Digital Age


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“The digital age has turned marketing on its side,” says Praveen Kopalle, a professor of marketing at the Tuck School of Business, in a Forbes story about this week’s inaugural Tuck Marketing Symposium, which Forbes describes as “a first-of-its kind event” showcasing the College’s and Tuck’s “rock-star marketing alumni and engaging them in a day of discussion with faculty. The topic: How digital capabilities are transforming marketing education and practice.”


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