Read the full story and watch the video, published by the Tuck School of Business.
By putting his research on strategy and innovation into practice, Vijay Govindarajan, the Coxe Distinguished Professor of Management, is having an impact in the broader world.
In his latest book, The Three Box Solution, Govindarajan distills his research and teaching into an easy-to-understand, three-box framework for business leaders looking to innovate.
The most important lesson of the book, but perhaps a hard lesson to practice, says Govindarajan, is that the future is now.
“The future is not about what you have to do in the future: It’s about what you have to do now to create the future,” he says. “You have to understand, based on weak signals, how your industry will change in the future. The exercise has to start with imagining the future and then deciding whether things you are doing today are relevant and discarding those that aren’t.”